is a global imagemaker and marketer
with 25 years experience in the worlds of fashion,
sports, travel, hospitality, real estate, lifestyle, arts and
entertainment. She has created and executed marketing
plans, licensing programs and advertising, promotion, special
events, public relations and new media campaigns for major Fortune
500 companies, international designers, supermodels, world class
athletes, music artists, fine artists, celebrities, hotels,
real estate properties/developers, architects, interior designers,
retailers and restaurants. Her advertising campaigns have won
Andys, Clios and International Film Festival Awards. She is
a branding expert.
has worked with colorful athletes ranging from NBA bad boy,
Dennis Rodman, feisty tennis star
Jimmy Conners, controversial Olympic
figure skater, Nicole Bobek to
the more gentile like Arnold Palmer
and Bjorn Borg. She applied her
marketing and licensing prowess to the designer house of Bidermann
that included the likes of Calvin Klein,
Ralph Lauren, Yves
St. Laurent and Daniel Hechter
in America as well as Nicole Miller.
Supermodels like Valeria Mazza
and soap stars like Susan Lucci
have been involved with projects of Gainers. Romance supermodels
sprung from Gainers marketing savvy including Fabio,
who went from being an unknown to a household name earning millions.
Also, there is Cindy Guyer, Queen
of Romance who Gainer orchestrated a collectible doll, Playboy
spread and website for. A 2001 calendar was licensed by Gainer
to the worlds largest calendar company for former Playboy
Playmate of the Year and Miss Sweden, Victoria
Silvstedt. Gainer also organized sponsorships for the
Latin Look of the Millennium
model contest in Mexico City.
global events and telecasts have been produced by Gainer including
ones staged at The White House,
The Kremlin and The
Sydney Opera House. She has creatively cross-marketed
major sports events and leagues with fashion and entertainment
at venues like the National Tennis Center/U.S.
Open, Shea Stadium and Olympic
Stadium in Moscow. A career highlight for Gainer was
Australias Bicentennial Fashion Celebration
which was the largest fashion event ever staged in world history
and was a global telecast featuring designers from each fashion
capital including Donna Karan, Gianni Versace, and Claude Montana
among others. She has produced and directed fashion advertising
campaigns in locations on most continents ranging from Alaska,
Australia and Africa to Argentina, Brazil, Uruguay and Russia.
Additionally, Gainer has worked on projects for E!
Entertainment, HBO and CNN. More recently, she was involved
with a live fashion telecast from the Cannes
Film Festival in France for QVC
as well as the largest annual fashion show in South America.
the millennium, Gainer is writing a branding
book. Post Sept. 11 Gainer directed her attention to
the hard hit hospitality industry, developing promotional events
for hotels in Miami to attract revenue streams from local customers.
She has done programs for Wyndham Hotels
& Resorts, Island Outpost
and South Beach Group. She has
also marketed and licensed a San Francisco based event property
celebrating its 20th Anniversary with the release of a book
(co-authored by her released in 2000), video, CD, TV documentary,
motion picture in development and membership driven website
with e commerce and cybercasts. She also worked on rolling the
event out globally and produced a millennium New Years event.
Prior to this, Gainer consulted in LA for movie studio, MGM
on branding efforts for their corporate and movie properties
and Elite Model Agency licensing
programs. Previously, Gainer had been on the team that successfully
relaunched jeans brand, Sasson
from bankruptcy to over $300 million in just 3 years through
a global licensing program. Additionally, she launched a new
retail chain for The Limited. Gainer
also executed nationwide marketing programs for American
Express for both their hotel and restaurant divisions.
Gainer is exploring the exploding real
estate market in South Florida
as well as Hispanic marketing activities.
Additionally, she is developing alliances with the various Consulates
that exist in the global community of South Florida. Gainer
is providing her marketing expertise to international companies
and brands planning to expand to the American market and Miami
as the gateway to Latin America.
began her career at Colgate-Palmolive
where she honed her classical marketing skills branding everything
from toothpaste and detergent to athletes and events. She is
a graduate of Cornell University, a Glamour
Magazine Top 10 College Winner and Barons
2000 Global Achiever for the 21st Century. Today, Gainer
is a world traveler with bases in New
York, Los Angeles and Miami.
Hope Gainer, President of Hope International is a global imagemaker, marketer and branding expert with 30 years of lifestyle experience with a focus today on the luxury market. She is a first generation German American, raised in Chicago, Ivy League educated at Cornell University, Glamour Magazine “Top Ten College Winner”, Barons “2000 Global Achiever for the 21st Century” and nominated to the 2007/2008 “Who’s Who in Real Estate”. Her work has won Andys, Clios and International Film Festival Awards. She is a founding member of the Florida Luxury Marketing Council.
Hope International is truly a “one-stop shop” for all your marketing/branding needs from research, marketing, strategic planning, corporate/brand identity, advertising, public relations, special events, licensing and sales for both individuals and developers looking to buy or sell real estate and luxury/lifestyle companies and brands looking to launch or expand globally into new markets.
After a successful marketing career in New York City (Colgate Palmolive – Sports & Recreation Industries, Bidermann Industries – Fashion Industry…) and Los Angeles (Entertainment Industry), Gainer relocated to the Sunshine State and is based in Miami. Here she has added the real estate, hospitality, yachting, private aviation, automotive, fine jewelry, wealth management and other luxury categories and industries to her repertoire. She has worked with premium brands like Rolls-Royce, Camper & Nicholsons, Starwood Luxury Properties, Bombardier Skyjet, Yves St. Laurent and UBS.
Gainer has a Florida real estate license and in addition to selling Miami properties, she is marketing and selling luxury properties worldwide including Cote d’ Azur (waterfront estates), Argentina (polo communities & vineyards) and Thailand (villas and private islands). She is constantly traveling worldwide soaking up all the latest trends and growth opportunities for international expansion.
In Miami, Hope International events have been selected “The Best of the Best”. Her signature Art Basel events have gained notoriety during this action-packed week on the social society calendar. And her unique Boat Show and Real Estate events are the talk of the town. She has also staged global events at the White House, Kremlin, Sydney Opera House, Cannes Film Festival, Monaco Grand Prix and Argentine Polo Open among many more. Matching brands with the proper audiences while creating memorable experiences with a buzz are her expertise.
Additionally, Gainer is a contributing journalist for several upscale luxury lifestyle magazines and her own electronic newsletter. Plus, she is active in supporting numerous charities such as the American Red Cross, Operation Smile and arts organizations like the Miami City Ballet and the New World Symphony.